Salesforce AP-214 Exam : Marketing Cloud Advanced Cross Channel Accredited Professional

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A. Workspace Shared Notes
B. Post Approvals
C. Individually
D. Publish Macros

Question 2

Select features Einstein content selection, Select 2

A. Content selection based on business rules
B. Uses open time email content

Question 3

What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit are automatically available to all child business units
B. keywords in parent business unit can be shared to any child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in child business unit can be shared between other child business units

Question 4

What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

A. Salesforce trains eachcustomer's model using only thatcustomer's data.
B. EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.
C. EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.
D. EEF analyzes 360 days of historical data to determine the right frequency of communication.
E. EEFuses only commercial send data.Transactional sends are not considered in modeling.

Question 5

What are two ways Real-time Interaction Management (RTIM) with Interaction Studio helps marketers to personalize the customer experience?

A. Data Aggregation
B. Orchestration
C. Next Best Action
D. Data Storage

Solutions: