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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 12% | - Create and customize reports - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
| Topic 2: Campaigns and Experiences | 24% | - Implement decision logic and rules - Set up triggers and response handling - Build experiences using drag-and-drop editor - Configure audience targeting and segmentation - Create and test campaign variations - Create and manage campaigns |
| Topic 3: Administration and Governance | 20% | - Implement data governance policies - Manage integrations with Marketing Cloud - Monitor system health and troubleshooting - Configure system settings and preferences - Manage user roles and permissions - Understand compliance and security considerations |
| Topic 4: Implementation and Configuration | 16% | - Configure campaign areas and zones - Set up and configure the Web Media Manager - Implement JavaScript beacon and tag management - Configure user and visitor authentication - Set up data collection and event processing |
| Topic 5: Audience Management | 16% | - Use profile attributes and engagement scoring - Configure dynamic audience membership - Implement catalog-based recommendations - Create and manage segments - Build audience criteria and filters |
| Topic 6: Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Define Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components |
What two features of interaction studio have functionality to perform an A/B testing?
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A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?
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What are the components of an interaction studio web campaign? [check]
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Which ingredient shows a vistor products or content based on a "people like me" algorithm?
Correct Answer: A 🗳️
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What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
Correct Answer: B,C 🗳️
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