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Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720 Exam

MB2-720 actual test
  • Exam Code: MB2-720
  • Exam Name: Functional Application in Microsoft Dynamics Marketing
  • Updated: Jul 22, 2026
  • Q & A: 90 Questions and Answers
  • PDF Demo
  • PC Test Engine
  • Online Test Engine
  • Total Price: $59.99  

About Microsoft Functional Application in Microsoft Dynamics Marketing : MB2-720 Exam

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Microsoft MB2-720 Exam Syllabus Topics:

SectionWeightObjectives
Configure Microsoft Dynamics Marketing20%- System configuration and setup
  • 1. Marketing application settings
    • 2. User and security configuration
      Email Marketing and Customer Journeys20%- Email marketing execution
      • 1. Email templates and personalization
        • 2. Customer journey automation
          Integration with Microsoft Dynamics CRM10%- Data integration and synchronization
          • 1. System interoperability
            • 2. CRM data sharing
              Marketing Campaign Management20%- Campaign creation and execution
              • 1. Campaign tracking and monitoring
                • 2. Campaign planning and setup
                  Manage Leads and Segmentation20%- Lead management lifecycle
                  • 1. Lead creation and scoring
                    • 2. Segmentation and targeting
                      Analytics and Reporting10%- Marketing performance analysis
                      • 1. Reporting dashboards
                        • 2. Campaign analytics and KPIs

                          Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

                          1. How can you prevent users from downloading the files that are stored in a library?

                          A) Turn off download permissions for the library for all users.
                          B) Turn on the Restrict download option for each file in the library.
                          C) Turn on the Restrict download option when creating the library.
                          D) Turn off download permissions for each file in the library for all users.


                          2. You frequently schedule tradeshow events.
                          Which two methods can you use to save time when creating tradeshow events in Microsoft Dynamics Marketing? Each correct answer presents a complete solution.

                          A) Open an existing tradeshow event, rename it and save it as a new event.
                          B) Copy an existing tradeshow event.
                          C) Create a tradeshow event template, then open and create an event from the template.
                          D) Create a tradeshow event template, then create an event and select the template.


                          3. Which trigger can you define that is specific to a landing page activity in a marketing campaign?

                          A) Email Link Clicked
                          B) Email Opened
                          C) User Registered
                          D) User Attended


                          4. You create an approval request from a template.
                          What happens to the approval request status after all the approvers respond to the request?

                          A) it remains the same until manually updated by the requester.
                          B) It changes to In Process unless an approver previously set the status.
                          C) It changes to Reviewed by All.
                          D) It changes to Completed


                          5. You are creating a job request template.
                          Which two confirmation email message fields can you modify? Each correct answer presents a complete solution.

                          A) Sender
                          B) Body
                          C) Subject
                          D) Recipient


                          Solutions:

                          Question # 1
                          Answer: D
                          Question # 2
                          Answer: A,B
                          Question # 3
                          Answer: C
                          Question # 4
                          Answer: D
                          Question # 5
                          Answer: A,B

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