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NEW QUESTION # 78
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged.
The database uses an "Email ID," which is a numeric field that represents both the business unit and email address.
The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed?
Choose 3 answers
- A. What will be used as Subscriber Key?
- B. Will new users have an "Email ID"?
- C. What publication lists will be used?
- D. Will the company need a custom preference center?
- E. How will Marketing Cloud and the database sync up?
Answer: A,B,E
NEW QUESTION # 79
Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.
What could be the reason the customer received the email through MCC?
- A. Email Opt Out is only updated if the send originates in Salesforce.
- B. The previous send's user needed to have edit permissions in Salesforce,
- C. The Email Opt Out field needs to be added to the Contact Page Layout.
- D. The previous send used Email Address as a Subscriber Key.
Answer: D
NEW QUESTION # 80
Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".
How could this behavior be corrected'
- A. Ensure the DNS Record Redirect is correctly configured
- B. Ensure "Common Misspellings" Is selected as one of the Reply Filters
- C. Ensure the two phrases are added to a filtered keyword list
- D. Ensure the two phrases are added the "Filtered Keywords" data extension
Answer: B
NEW QUESTION # 81
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Report Studio
- B. Web Analytics Connector
- C. Interaction Studio
- D. Datorama
Answer: D
NEW QUESTION # 82
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000
What should they be aware of with respect to sender reputation?
- A. They should have a shared IP since their volume is under 500,000 messages per month.
- B. They should have one dedicated IP address for every 100,000 messages send per month.
- C. They should have one SAP for transactional sends and another for commercial sends.
- D. They should send at least 250,000 messages per month to maintain their sender reputation.
Answer: D
NEW QUESTION # 83
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
- B. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
- C. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- D. Leverage personalization strings within the email template to pull in language-specific content.
Answer: A,C
NEW QUESTION # 84
Northern Trail Outfitters wants to connect relational data Into their Journey without overloading the entry data.
How should they connect the data?
- A. Contact Configuration
- B. Data Relationships
- C. Data Designer
- D. Entry Source Data Extension
Answer: C
NEW QUESTION # 85
Northern Trail Outfitters wants to know the number of Contacts in their account. This information needs to be emailed to their Chief Marketing Officer on a weekly basis.
What could be configured to meet this request?
- A. Configure the Contact Extract Activity in Automation Studio
- B. Schedule the Contacts Counts Standard Report
- C. Query the _Contact Data View and transfer it weekly
- D. Query the _Subscriber Data View and Extract it weekly
Answer: B
NEW QUESTION # 86
A customer has an eCommerce site and Imports data into three data extensions daily; 'Orders', 'Order_Details' and 'Products'
the data extension contains the following information:
* Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
* Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
* Products: ProductId, SKU, Name, Description, Cost, Price
What two actions should be taken in Data Designer?
- A. Create a one-to-many relationship between Orders and Order_Details
- B. Create a one-to-one relationship between Orders and order_Details
- C. Create a one-to-one relationship between Order_Details and Products
- D. Create a one-to-one relationship between the contact record and Order_Details
Answer: C,D
NEW QUESTION # 87
What are the similarities between Automation Studio and Journey Builder?
- A. Have duration plus wait activity (look for answers that start with JB or AS)
- B. Fire an event from Automation Studio to Journey Builder
- C. Ability to define an email send
Answer: A,B,C
NEW QUESTION # 88
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?
- A. SQL Query Activity
- B. Report Definition Activity
- C. Data Extract Activity
- D. SendLog Extract
Answer: A
NEW QUESTION # 89
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
- B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- C. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- D. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- E. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
Answer: B,D,E
NEW QUESTION # 90
A customer has three data extensions that need to be added to Contact Builder
* Customers contains customer information
* Orders contains order information
* Products contains product information
How should these data extensions be linked within an Attribute Group? Choose 2
- A. Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers
- B. Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
- C. Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
- D. Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
Answer: A,C
NEW QUESTION # 91
Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)
- A. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
- B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
- C. Replace the current data extension with a new data extension configured with a Retention Period.
- D. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
Answer: A,B
NEW QUESTION # 92
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have one dedicated IP address for every 100,000 messages send per month.
- B. They should send at least 250,000 messages per month to maintain their sender reputation.
- C. They should have a shared IP since their volume is under 500,000 messages per month.
- D. They should have one SAP for transactional sends and another for commercial sends.
Answer: A
NEW QUESTION # 93
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To prepare for the Salesforce CRT-550 certification exam, candidates need to have a solid understanding of marketing principles and best practices. They should also have experience working with Salesforce's Marketing Cloud platform and be familiar with its various features and functionality. There are various training resources available to help candidates prepare for the exam, including online courses, study guides, and practice exams.
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