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NEW QUESTION 34
You are setting up an SFTP gateway to establish the connectionbetween the client's server and Responsys file server.
Which two requirements must be met to set this up properly? (Choose two.)
- A. Oracle must utilize RSA SSH2 public keys for authentication on the File Transfer server for connection between the clientand the Responsys Platform.
- B. The client should send only a public key to Oracle to apply to the SFTP data gateway server.
- C. Oracle must generate a public/private key pair for the client to establish the secure connection.
- D. The client must use one key pair to access your SFTP site, because Oracle Responsys cannot support multiple public keys.
Answer: A,C
NEW QUESTION 35
You are creating a filter with many conditions in Filter Designer.
What functionality in Responsys should you use to guarantee that your rules execute as you want?
- A. Use the RPL syntax<priority> and </priority> tags and include the rules to execute first inside these tags.
- B. You can only order the rules in the top-down order in which Responsys willexecute them.
- C. Use the Enclosures feature: drag-and-drop rules in the enclosure in Filter Designer.
- D. Use the Parenthesis feature: drag-and-drop rules in the correct order between parenthesis in Filter Designer.
Answer: B
NEW QUESTION 36
How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?
- A. An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
- B. An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.
- C. Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
- D. In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
Answer: B
NEW QUESTION 37
For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
- A. $CONTACTS.FNAME
- B. $ {CONTACTS.FNAME}
- C. FNAME ($CONTACTS)
- D. #FNAME. CONTACTS
Answer: A
Explanation:
Explanation
Reference https://community.oracle.com/docs/DOC-982465
NEW QUESTION 38
You are designing a messaging campaign that needs personalization data for your contacts from a supplemental data source.
How should you join or reference data from the table?
- A. You must have a one-to-one relationship between a profile list record and a record in the supplemental table.
- B. The number of records in the supplemental table cannot exceed the total number of records in the profile list.
- C. After you have defined the relationship between a profile list and a supplemental table, the only way you can change or undo it is to delete the supplemental table and redefine it.
- D. Youmust make sure that a Data Extraction Key field matches an existing field (in name and type) in a table being used for the campaign.
Answer: A
Explanation:
Explanation
Reference
http://www.relationshipone.com/blog/ready-rock-responsys/
NEW QUESTION 39
What must you create in order for Responsys to be able to track clicks on links in a campaign?
- A. Insight Link Hashmap
- B. Link List
- C. Link Table
- D. Insight Link Report
- E. Link Hashmap
Answer: C
Explanation:
Explanation
Reference: http://help4.responsys.net/customercenter/riuas/Overview_LinkTables.htm#Link_Tracking_Options
NEW QUESTION 40
Your new Responsys customer wants to begin sending email campaigns.
Which three practices should they employee for their IP address warm-up process? (Choosethree.)
- A. Test out a new re-engagement email campaign by sending emails to lapsed or nonengaged subscribers.
- B. Establish volume levels going through your major ISPs as quickly as possible so you can begin reaching your subscribers without suffering declines in response rates.
- C. Establish an initial reputation with each major ISP by demonstrating that you are sending to valid email addresses with very few complaints or hard bounces.
- D. Minimize complaints and bounces to establish a good reputation with each ISP.
- E. Send carefully planned content to highly engaged recipients.
Answer: C,D,E
NEW QUESTION 41
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)
- A. Recipient selects a Reply-to unsubscribe in a promotional email.
- B. Recipient registers a SPAM complaint for an email.
- C. Recipient deletes a promotional email from the inbox.
- D. Recipient inbox is full, so the promotional email is rejected by the server.
- E. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
Answer: A,B,D
NEW QUESTION 42
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Your open rates have dropped somewhatsince last month.
- B. Recipients are forwarding your emails to everyone in their address books.
- C. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- D. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- E. Hard bounce rates are 10% or higher.
Answer: C,E
NEW QUESTION 43
What steps should you perform to create conditional logic that uses Entry Tracking variables to control the path an enactment will follow?
- A. Create the Entry Tracking variable, configure how to populate the value, and then code an IF/ELSE RPL statement in the campaign.
- B. Create the Entry Tracking variable, configure how to populate the value, and then configure an Entry Tracking Variable element that uses conditions.
- C. Create the Entry Tracking variable, configure how to populate the value, and then configure a Data Switch using the Filter with program variables option.
- D. Create a Standard Filter Definition, configure a Data Switch, and then create a Program Entry Variable Filter Definition.
Answer: C
NEW QUESTION 44
When you add a Conversion Tracking Tag to a Conversion Acknowledgement page, each time a visitor completes a transaction, conversion credit will be attributed to the sourcing campaign by default.
Which name-value pair should you append to the Conversion Tracking Tag to clear the cookie in order to eliminate potential duplicate reporting?
- A. tracking=first
- B. action=last
- C. tracking-once
- D. action=single
- E. action=once
Answer: C
NEW QUESTION 45
You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.
- A. <comment> and </comment>
- B. <!-- and -->
- C. <<-- !~ -->
- D. <#-- and -->
Answer: D
NEW QUESTION 46
Your customer needs to capture information about subscribers that clicked on links categorized as blue eyeglasses products, so that they can then send them a follow-up promotional email.
How can you configure this in Responsys?
- A. In the HTML of all campaign assets, the <a href> tag must use the ATR attribute inside the tag. The value of the attribute can be a value that will define that the link is meant for blue eyeglasses. In Responsys, use the link evaluator and enter the value of the attribute.
- B. In the Account Management screen, select Set link tracking preferences and create a link category for blue eyeglasses. Set this category in link tables for any link regarding blue eyeglasses. You can use this link category in creating a filter definition.
- C. In the Link Table screen, open the Categories Designer window. Use the categories designer; create a blue glasses object that can be associated with all the link tables in Responsys and assign it to all current campaigns. You can use this link category in creating a filter definition.
- D. In Message Designer, click the Link tracking button. You can create a link object for blue glasses.
Apply this object to all open programs that use current campaigns.
Answer: C
NEW QUESTION 47
You received an error in EMD regarding the assign syntax you have written to declare a variable using RPL.
What is the correct syntax for assign?
- A. <# assign>
- B. ! assign
- C. /assign/
- D. ?assign?
Answer: A
NEW QUESTION 48
You want touse Responsys SMS that invites recipients to click a link to a web form to register for a special event. You wish to measure clicks and form submissions (conversions).
Which four steps should you perform to make this possible? (Choose four.)
- A. You mustsupply a short URL, so you can use bit.ly to shorten links that you wish to use in your text message.
- B. In the SMS campaign message designer, enable conversion tracking.
- C. You mustpurchase Premium tracking in order to support link tracking in Responsys.
- D. You must select a Responsys link table with the link names and URLs to be used in the SMS message.
- E. In the SMS campaign message designer, you must enable link tracking for the campaign.
Answer: A,B,D,E
NEW QUESTION 49
Which coding practice should you use when coding responsive design emailmessages?
- A. Use background images freely; they will just not display if not supported on some platforms.
- B. Create separate HTML documents for responsive and nonresponsive emails to avoid having the necessary elements and code structure in one document.
- C. Keep elements showing up in the responsive version in the same order as they appear in the nonresponsive version: left to right and top to bottom.
- D. Include styling code inline between the <HEAD> tags within HTML elements instead of in external files.
Answer: C
Explanation:
Explanation
Reference https://www.slideshare.net/tediaka/responsys-email-designcodingrecommendations (slide 24)
NEW QUESTION 50
A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
- A. Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
- B. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
- C. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
- D. Create an Import Supplemental Table job in Responsys for this file.
Answer: A
NEW QUESTION 51
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- B. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
- C. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- D. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
Answer: A
NEW QUESTION 52
You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- B. Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
- C. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- D. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
Answer: B
NEW QUESTION 53
You just completed putting all the HTML and RPL into the Email Message Designer (EMD). You want to see how Responsys will render this code.
What should you do to see this?
- A. Click the Preview button, which has the eye icon on it.
- B. Click the Render button.
- C. Select Workbook > Test.
- D. Click the Version Test button.
Answer: A
NEW QUESTION 54
Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?
- A. You should test all links manually.
- B. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- C. Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
- D. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
Answer: B
NEW QUESTION 55
You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- B. You need to create a new user specifically for Responsys from within the Salesforce.com application.
- C. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- D. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
Answer: C
NEW QUESTION 56
Which three steps should you take to set up your client's data model to support email campaigns during data discovery implementation? (Choose three.)
- A. Map a field that the client uses to uniquely identify each subscriber to either CUSTOMER_ID_ or EMAIL_ADDRESS_field in the contacts list.
- B. Map the subscriber email address to the EMAIL_ADDRESS__ field in the contacts list to be used for messaging.
- C. Map a field that the client uses to uniquely identify each subscriber tothe RIID_ field in the contacts list.
- D. Encourage your client to add as many custom fields as possible to the profile list to increase processing efficiency, thereby eliminating the need for profile extension tables.
- E. Ensure thatfield names are not duplicated in profile lists and profile extension tables to avoid confusion during personalization or targeting steps in the Responsys campaign design process.
Answer: A,D,E
NEW QUESTION 57
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