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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Topic 2: Calculated Fields and Functions | 5% | - Custom calculations - Extract and transformation formulas - VLOOKUP and FUZZYVLOOKUP |
| Topic 3: Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Topic 4: Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Topic 5: Datasets and Data Views | 10% | - Filtering and segmentation - View configuration and sharing - Dataset creation and management |
| Topic 6: Reporting and Analytics | 12% | - Attribution models - Report creation and scheduling - Insight generation and interpretation |
| Topic 7: Data Quality and Cleansing | 7% | - Validation rules - Duplicate management - Error handling and correction |
| Topic 8: Dashboards and Visualization | 15% | - Chart types and usage - KPI and metric display - Dashboard design and layout |
| Topic 9: Data Integration and Ingestion | 12% | - API and file-based import - Refresh schedules and data flow - Data streams and connectors |
| Topic 10: Data Mapping and Modeling | 5% | - Source of truth configuration - Data structure and relationships - Dimensions and measures |
| Topic 11: Data Permissions and Governance | 5% | - Data update controls - Parent-child data setups - User access and roles |
| Topic 12: General Functionalities | 13% | - Navigation and interface - Core platform capabilities - Basic concepts and terminology |
| Topic 13: Data Harmonization | 3% | - Cross-source alignment - Standardization methods - Pros and cons of harmonization approaches |
What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?
Correct Answer: A,D 🗳️
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.
Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping
"Day" - Standard "Day" field
"Opportunity Key" > Main Generic Entity Key
"Opportunity Stage" + Generic Entity Key 2
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 7th - 11th. Which option reflects the stage(s) the Opportunity key 123AA01 is associated with?
Correct Answer: A 🗳️
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Which three entities and/or functions can be used in an expression when building a calculated dimension?
Correct Answer: B,C,E 🗳️
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An implementation engineer is requested to integrate the following files:
File A:
File B:
The client would like to link the two files in order to view the two KPIS (Tasks Completed' and 'tasks Assignmed') alongside'Employee Name' and/or 'Squard'.
A Parent-Child configuration was set between the two.
Which two statements are correct?
Correct Answer: B,E 🗳️
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A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?
Correct Answer: A,C,D 🗳️
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