GCCC Strategic Communication Management Professional : SCMP Exam

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. The corporate communication function in a large corporation should report to which business unit?

A) Human Resources
B) CEO or other top executive
C) Investor Relations
D) Marketing and Advertising

2. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Delay any communication until legal counsel confirms there is no obligation to disclose
B) Advise transparent communication to affected stakeholders, proportionate to the issue
C) Follow leadership's direction since the issue is minor and unlikely to escalate
D) Recommend disclosure only if customers or media raise concerns

3. What is the MOST important factor that a communication leader should consider when deciding whether to engage stakeholders on a contentious societal issue?

A) Consistency with company values
B) Using appropriate channels
C) Alignment with business goals
D) Timing of a response

4. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.
B) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
C) Aggressively push back against criticism.
D) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.

5. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
B) Build a simulation exercise to ensure the team is ready.
C) Build a plan that the team will revisit annually.
D) Build a culture of crisis preparedness over time.

Solutions: