Salesforce MCE-Con-201 Exam : Salesforce Certified Marketing Cloud Engagement Consultant

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity is required in the automation?

A. SendLog Extract
B. SQL Query Activity
C. Data Extract Activity
D. Report Definition Activity

Question 2

Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A. Query Activities
B. Attribute Groups
C. Publication Lists
D. Data Filters

Question 3

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?

A. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
B. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
C. Disconnect / Refresh / Reconnect / Authenticate / Synchronize
D. Disconnect / Refresh / Reconnect / Synchronize / Authenticate

Question 4

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up a month-long welcome Journey that sends emails specific to the purchase, such as the type of tent, recommended accessories, and care tips at different points throughout the Journey.
NTO also recognizes that due to their pricing strategy, customers may purchase more than one tent within a month.
What type of data should be used in the Decision Splits in their Journey to make sure the choices reflect the correct tent?

A. Entry Data
B. Contact Data
C. Journey Data
D. Salesforce Data

Question 5

A company synchronizes CRM Contacts into Marketing Cloud every fifteen minutes. Marketing users complain that recently updated customer preferences are sometimes missing from campaigns launched immediately after CRM changes. Which explanation is most likely?

A. Journey Builder caches CRM records permanently.
B. Subscriber Keys prevent CRM synchronization.
C. Publication Lists block synchronized updates.
D. Synchronized Data Extensions update according to scheduled synchronization rather than instantly.

Solutions: