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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?

A) Pink umbrellas
B) "pink+umbrellas"
C) [pink umbrellas]
D) "pink umbrellas"

2. Marsha is reviewing a report she's created for her client's blog. In the client's blog, Marsha keeps the latest twenty posts on the home page and the older posts are inside the blog. If users want to view older posts, they can click on 'archives' button for more posts. Marsha is trying to convince the client that the colors and the artwork are drab and make the blog unappealing to visitors. In the report, however, Marsha is noticing a high bounce rate for the blog. Based on this information, what do you suspect is the problem?

A) All pages in the blog need to have the tracking code installed, not just the home page.
B) The poorly designed site is showing that people are leaving the site because the colors are drab and boring.
C) The tracking code doesn't work for blogs - only for static pages.
D) The bounce rate is reflective of the primary home page for the blog - there's not much reason for users to go deeper into the blog.

3. Jen has created six advertisements for her business. She really likes all of the ads and wants them to rotate in order as she shows them in Google AdWords. How can Jen configure the ads to rotate?

A) Jen can configure the ads to rotate by editing the Network Settings from her campaign's Settings tab.
B) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Settings tab.
C) Jen can configure the ads to rotate by editing the Advanced Settings from her campaign's Opportunities tab.
D) Google AdWords doesn't rotate the ads but optimize the ads to serve higher performing ads more often than ads that don't perform as well.

4. Google determines a quality score to evaluate keyword relevance. The higher the quality score, the better the ad will perform for your site. There are several factors that go into determining your quality score, which include your clickthrough rate, the relevance of your ad text, keyword, and what is the other factor?

A) Negative keywords
B) Domain name
C) Landing page
D) History of Google AdWords

5. Which of the following is the correct formula of bounce rate?

A) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Conversion s
B) Bounce rate = Total Number of Visits Viewing Only One Page / Total Sales
C) Bounce rate = Total Number of Visits / Total Number of Visits Viewing Only One Page
D) Bounce rate = Total Number of Visits Viewing Only One Page / Total Number of Visits

Solutions: