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CMA Category-Manager Exam : Certified Professional Category Manager (CPCM)

Category-Manager actual test
  • Exam Code: Category-Manager
  • Exam Name: Certified Professional Category Manager (CPCM)
  • Updated: Oct 12, 2026
  • Q & A: 72 Questions and Answers
  • PDF Demo
  • PC Test Engine
  • Online Test Engine
  • Total Price: $59.99  

About CMA Category-Manager Exam

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CMA Category-Manager Exam Syllabus Topics:

SectionObjectives
Topic 1: Retail Economics and Supply Chain- Business Operations
  • 1. Category Manager Role in Supply Chain
  • 2. Supply Chain Fundamentals
  • 3. Retailer Economics
Topic 2: Fact-Based Selling and Storytelling- Communication and Insights
  • 1. Storytelling with Fact-Based Insights
  • 2. Category Review Presentation
  • 3. Actionable Shopper Insights
Topic 3: Category Health and Assessment- Category Performance Evaluation
  • 1. Baseline and Incremental Drivers
  • 2. Category Health Assessment
  • 3. Root Cause Analytics
Topic 4: Assortment and Space Management- Retail Optimization
  • 1. Geodemographic Data Usage
  • 2. Efficient Assortment Process
  • 3. Store Clustering
  • 4. Space Management Fundamentals
Topic 5: Shopper and POS Data Analytics- Building Data Competency
  • 1. Panel Data Analysis
  • 2. POS Data Analytics
  • 3. Shopper Data Analytics
Topic 6: Pricing and Promotion Analytics- Commercial Strategy
  • 1. Promotion Analysis Techniques
  • 2. Predictive Analytics
  • 3. Pricing Strategy and Analysis

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question #1

Who benefits from a successful promotion?

  • A. Retailer
  • B. Manufacturer
  • C. Shopper
  • D. All of the above
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #2

How do planograms support stakeholders across the organization?

  • A. They are used by shoppers to find products in stores.
  • B. They generate essential data that influences supply chain, shopper experience, and in-store execution.
  • C. They are used to determine shelf placement in stores.
  • D. They are used by buying teams to place purchase orders.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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Question #3

Define Loyalty Card Data.

  • A. Data derived from retailers tracking individual household purchases to analyze shopping habits and preferences.
  • B. Data collected directly from a retailer's point-of-sale system, providing insights into what products are sold and when.
  • C. Data collected from a panel of households, used to understand shopper demographics and long-term purchasing trends.
  • D. Aggregated sales data from multiple retailers, used to analyze market trends and competitive performance.
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #4

Which action would BEST reduce shrink in a perishable category?

  • A. Add more branded items to the assortment
  • B. Increase promotion frequency
  • C. Order large quantities for better pricing
  • D. Improve forecasting and shelf-life rotation
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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Question #5

What is the benefit of tracking SOW for a Retailer in a particular category?

  • A. SOW concentrates on the spending habits of Shoppers who already buy that category in the marketplace with the goal of securing a larger portion of their budget.
  • B. SOW concentrates on the spending habits of Shoppers who already buy from the Retailer with the goal of securing a larger portion of their budget.
  • C. SOW concentrates on the spending habits of all Shoppers in the marketplace with the goal of securing a larger portion of their budget.
  • D. SOW concentrates on the spending habits of all Shoppers who haven't bought from the Retailer with the goal of securing a larger portion of their budget.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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