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| Section | Objectives |
|---|---|
| Topic 1: Program Setup and Configuration | - Tier management
|
| Topic 2: Loyalty Management Fundamentals | - Core concepts of loyalty programs
|
| Topic 3: Member and Account Management | - Member enrollment and profiles
|
| Topic 4: Engagement and Promotions | - Campaign and promotion setup
|
| Topic 5: Reporting and Analytics | - Loyalty performance tracking
|
| Topic 6: Data Model and Integration | - Loyalty data architecture
|
Question 1
Cloud Kicks has tasked its Loyalty Consultant with setting up its new Loyalty Management platform. The business requirement is to create personalized experiences across its customer journey.
Which solution should the Loyalty Consultant utilize to create personalized customer experiences?
A. Salesforce Order Management System
B. Salesforce Sales Cloud
C. Salesforce Marketing Cloud
D. Salesforce Slack
Question 2
What is the correct implementation approach for an Administrator to target a promotion only for specific products?
A. Create product attributes in Promotion Setup
B. Create a custom list on the promotion
C. Add promotion to the lookup field on the product
D. Map products to promotion through an out-of-the-box Related List
Question 3
An Administrator uses Analytics for Loyalty to develop an InApp-Dashboard showing top and bottom agent performers on the Loyalty call center.
Which dashboard readily available through the Analytics Studio tool can be used to track agents' performance based on the number of members assisted, customer satisfaction scores, and modifications?
A. Loyalty Member Services Dashboard
B. Program Manager Home Dashboard
C. Member Services Manager Home Dashboard
D. Team Performance Dashboard
Question 4
A company has an existing Loyalty Program, and the marketing team wants to start awarding 10% discounts and 100 points to new members upon sign-up.
What does the Program Administrator need to do for a new member to earn this promotion?
A. Create a record triggered flow using Journal Type. Journal SubType, Transaction Journal. Credit Points action and Issue Voucher action
B. Create an autolaunched flow using Transaction Journal, Loyalty Ledger, and Get Loyalty Promotions for Transactions
C. Create a record triggered flow using Journal Type, Journal SubType, Transaction Journal, and Process O Member Benefit Action
D. Create an autolaunched flow using Journal Type. Journal SubType, Transaction Journal, Credit Points ° action, and Issue Voucher action
Question 5
How is Loyalty Management data, including Loyalty Program, Loyalty Tier, and Member Benefits made available in Salesforce CDP?
A. Configure Loyalty data in the CDP through S3 buckets (Cloud).
B. Configure the Loyalty Data Accelerator Package.
C. Configure Loyalty Management Bundle Data Mappings.
D. Ensure Loyalty data is enabled and mapped in the CDP daily.
Solutions:
| Question 1 Answer: C | Question 2 Answer: D | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: C |
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