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| Section | Weight | Objectives |
|---|---|---|
| Act on Data | 18% | - Attribute usage and management - Troubleshooting activations - Process automation and triggering - Activation concepts and use cases |
| Segmentation and Insights | 18% | - Insight implementation - Segment membership analysis - Calculated vs streaming insights - Segment creation and configuration |
| Data Cloud Overview | 18% | - Core concepts and terminology - Architecture and ecosystem - Business value and use cases |
| Data Ingestion and Modeling | 20% | - Data validation and inspection - Ingestion from various sources - Data modeling best practices - Transformation and mapping |
| Identity Resolution | 14% | - Identity use cases - Unified profile creation - Matching and reconciliation rules - Conflict resolution |
| Data Cloud Setup and Administration | 12% | - Permissions and access control - Monitoring and maintenance tools - Data spaces and configuration - Data streams and data bundles |
1. The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.
Which statement is true when ingesting phone numbers?
A) The phone number field car only accept 10-digit values.
B) The phone number field should be used as a primary key.
C) Data Cloud validates the format of the phone number at the time of Ingestion.
D) Text value can be accepted for ingestion into = phone data type field.
2. When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes
A) Individuals who purchased at least one of any 'red' product or purchased at least one pair of'shoes'
B) Individuals who made a purchase of at least one 'red shoes' and nothing else
C) Individuals who purchased at least one of any red' product and also purchased at least one pairof 'shoes'
D) Individuals who purchased at least one 'red shoes' as a single line item in a purchase
3. A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why.
What are two likely explanations for the increase?
Choose 2 answers
A) Identity resolution rules have been added to the ruleset to increase the number of matchedprofiles.
B) Duplicates have been removed from source system data streams.
C) New data sources have been added to Data Cloud that largely overlap with the existing profiles.
D) Identity resolution rules have been removed to reduce the number of matched profiles.
4. Which two dependencies need to be removed prior to disconnecting a data source?
Choose 2 answers
A) Segment
B) Data stream
C) Activation
D) Activation target
5. A consultant is ingesting a list of employees from their human resources database that they want to segment on.
Which data stream category should the consultant choose when ingesting this data?
A) Other Data
B) Contact Data
C) Profile Data
D) Engagement Data
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: C | Question # 3 Answer: A,C | Question # 4 Answer: A,B | Question # 5 Answer: A |
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